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Si Steers
LFC: The Sum of Our Parts
Read moreBy TTT Subscriber Si Steers. When at our best Liverpool are one of the most fluent, attacking teams in Europe. Jürgen…
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Si Steers
FSG’s Future With Liverpool FC?
Read moreBy TTT Subscriber Si Steers. When FSG acquired Liverpool FC in 2010, they made a commitment to build a sustainable…
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Si Steers
Reinvention: Time as Important as Money
Read moreBy Si Steers. In the post-apocalyptic world of Luis Suarez leaving Liverpool, there was always going to be a period…
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Si Steers
Rebuilding an Empire
Read moreBy Si Steers. This article originally appeared in the LFC fanzine ‘We are Liverpool’ in April 2014. As a staunch…
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Si Steers
FSG and Innovation
Read moreBy Si Steers. Liverpool Football Club is on the rise again; whilst Brendan Rodgers deserves huge credit for his role…
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Si Steers
Player Mentality: Does It Matter?
in Editor's Pick, Featured, Personal Thoughts, Subscribers Only, Talking Point, What Did We Learn? / / 105 commentsRead moreBy Si Steers. There is something different happening at Liverpool FC this season. The shackles of fear seem to have…
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Si Steers
The Case For a Sporting Director at Anfield
Read moreBy Si Steers. In the past two transfer windows there have been a number of high profile targets that have…
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Si Steers
Why Rodgers Can Be A Great Manager
Read moreBy Si Steers. There are many attributes that make a great football manager; each manager will have his own strengths…
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Si Steers
Have Liverpool Progressed Under FSG?
Read moreBy Si Steers. Liverpool FC is approaching almost three years of ownership under Fenway Sports Group; so how far have…
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Si Steers
The Changing Face of Football Media
Read moreBy Si Steers. There used to be a very well defined football media in England. The established mainstream media had…
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Si Steers
TTT Speaks to SOS
Read moreBy Si Steers. Following on from the recent piece on TTT ‘A Club Caught Between Ideals‘, I asked Jay McKenna,…
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Si Steers
A Club Caught Between Ideals
Read moreBy Si Steers. There cannot be many football clubs with a more complex cultural fabric than Liverpool FC. In many…
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Si Steers
Does Liverpool FC Need a Leader?
Read moreBy Si Steers. One of the big question marks around FSG’s ownership of Liverpool to date has been leadership –…
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Si Steers
Cutting Through the Noise
Read moreBy Si Steers. It is not surprising that the default position of a lot of Liverpool fans these days is…
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Si Steers
Plotting the Journey from Year Zero
Read moreBy TTT subscriber Simon Steers. A lot of the talk at Liverpool Football Club right now is about year zero.…
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Si Steers
Boston Red Sox v Liverpool FC
Read moreBy Simon Steers. One of the unique selling points for Fenway Sports Group when they talk about a desire to…
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Si Steers
TTT Top 20 Players – Steven Gerrard
Read moreBy Si Steers. The last player in our Top 20 Poll, and Si takes a look at our captain and…
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Si Steers
A Different Approach to Communications
Read moreBy Simon Steers. Now that Jen Chang has been in situ for a few weeks, the way in which Liverpool…
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Si Steers
Bridging the Gap on the Big Earners
Read moreBy Simon Steers. In 2011 Manchester United earned a total of €124m in match day revenue compared to Liverpool’s €52.4m…
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Si Steers
The Barcelona Model and the Liverpool Comparison
in Subscribers Only, Talking Point / / 97 commentsRead moreIt is often lauded as being the ideological model for football clubs. The structure and style of play at Barcelona…
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Si Steers
Changing The Conversation
Read moreBy Simon Steers. A follow-up piece to PR & Communications at Liverpool FC; looking at why the racism debate during…
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Si Steers
Is This A New ‘Liverpool Way’?
in Subscribers Only, Talking Point / / 63 commentsRead moreBy Simon Steers. To a lot of Liverpool fans, the sacking of Kenny Dalglish was final confirmation that the Liverpool…
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Si Steers
Getting the Best out of Jordan Henderson
in Player In Focus, Subscribers Only / / 119 commentsRead moreBy Simon Steers. Rarely has a new Liverpool signing caused so much debate (except Andy Carroll!). Nearing the end of…
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Si Steers
Where Do We Need To Improve?
in Subscribers Only / / 114 commentsRead moreBy Simon Steers. What a difference a game makes. I was at the derby, and it was a brilliant occasion.…