By Daniel Rhodes.
Using provocative, inflammatory or controversial headlines is just one of the ways newspapers sell copies or generate hits; a tool in their armoury. We’re all aware of Rodgers’ tactical principles; they’re just one of his tools – not for increasing sales and advertising revenue, but for winning football matches. And winning football matches regularly keeps you in a job. It also keeps the fans happy short term. But, what if you want to plan long term? You need other tools. A manager’s job isn’t just on the pitch and a manager’s reach doesn’t need to stop with his own players. Over a number of years a manager can build up influence within the game.
He can, like Sir Alex Ferguson, play the system. But do we want Brendan Rodgers to go down this path?
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